GDR Trend: Brands in the Digital World

Oct 13, 2021

Managing editor John O’Sullivan introduces GDR’s latest trend on the Metaverse, Brands in the Digital World, highlighting how brands can benefit from engaging with and selling to customers in virtual worlds.

The Metaverse is undoubtedly the fastest moving trend of 2021 and Brands in the Digital World is our latest trend on the topic, which features in GDR’s Global Innovation Report 79. In this video John also defines what the Metaverse is and touches on GDR’s previous trends on the subject: Gaming is the new buying and Life in the Metaverse.

Watch the Brands in the Digital World video above, or by clicking here.

If you want to find out more about the Brands in the Digital World trend, GDR’s Global Innovation Reports, or consultancy services get in touch with our Managing Director Rachel Wilkinson on

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