BLOG

GDR visits… Asda’s sustainability trial store

Since its opening at the end of last year, we’d been desperate to visit Asda’s Middleton store, the location that serves as the supermarket brand’s testbed for all things sustainability. This week, our innovation strategist Charlie…

Top 5 lockdown Easter campaigns and product launches

GDR Managing Editor John O’Sullivan picks out his favourite examples of how brands are engaging and delighting consumers during lockdown Easter. For the second year in a row, this weekend’s Easter celebrations will be very different…

News & insights straight to your inbox!