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Top 5 lockdown Easter campaigns and product launches

GDR Managing Editor John O’Sullivan picks out his favourite examples of how brands are engaging and delighting consumers during lockdown Easter. For the second year in a row, this weekend’s Easter celebrations will be very different…

Alibaba’s 11.11 Shopping Festival takes a new direction in 2020

GDR’s John O’Sullivan explores how small brands, hyper-local offers and luxury will make this year’s hotly-anticipated 11.11 Shopping Festival unlike any before. In recent years Alibaba’s livestream-powered 11.11 Shopping Festival has cemented its place as the…

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