VIDEO: Watch GDR’s Kate Ancketill discuss the future of retail at TFWA

May 22, 2019

Last week GDR’s CEO Kate Ancketill spoke about the future of retail at the Tax Free World Association’s Asia Pacific Exhibition and Conference in Singapore.


Her talk looked at how retailers, brands, airlines and airports can work together to use data, not just to understand and optimise the shopper experience, but to customise retail for every single traveller, on every single flight.


Watch the highlights of her session here:


Kate was also the cover star of TFWA’s Daily magazine at the event:

The magazine includes an overview of Kate’s session. Click here to view it.



If you’d like to talk to us about how your brand could learn from these principles and use them to improve your service offer, this is exactly the type of project we work with our clients on. Drop Kate an email at

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