GDR loves… Benefit Cosmetics
The best brands are adapting their communication to support their target groups and speak with customers in their own language, and in ways that are genuine and feel individual to the customer. One brand doing this…
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How your brand can embrace the Fourth Industrial Revolution
11 May 2016 -
Retail innovation
One of the questions I was asked at this year’s Adobe Summit was: “how soon do I really need to worry about the Fourth Industrial Revolution?” Speaking as a futurist always looking ahead to the potential…
GDR talks… Innovation Labs
4 May 2016 -
Retail innovation
“The lab approach works faster by bypassing corporate structures, escaping the tyranny of quarterly profit targets and introducing the benefits of an entrepreneurial start-up culture while, theoretically, limiting risk. What doesn’t seem to be an option…
Does streetwear hold the key to cereal’s resurgence?
20 April 2016 -
Creative packaging
It’s not that millennials won’t eat cereal. Brands just need to think outside of the box. According to a New York Times article, the cereal industry's annual profits have fallen by nearly $4 billion since 2000.…
Are you sold on mobile payments?
Mobile payments have sparked a renewed appetite for a cashless society When a country that loves hard cash as much as Germany shows signs of moving towards a cashless society, it’s time to take notice. The…