GDR innovation researcher Babette-Scarlett Schossau explores how brands are taking advantage of the more than 7 million passengers passing through the Seoul subway every day. Public transport is a place in transit. It’s a space that…
GDR Innovation Researcher Harriet Cox visited The Body Shop’s new-look Oxford Street flagship to see how it reignites its activist past. Fondly remembered by ‘90s kids for its bursting bath pearls, rich chocolatey smelling body butter…
With the broken promises of WeWork and the constant innovation in co-working and co-living, it’s not easy for casual observers to separate the wheat from the chaff. GDR Senior Consultant Eric Coulon believes it’s time to…
GDR innovation researcher Babette-Scarlett Schossau visited the most innovative new retail spaces in Seoul and reports on the latest trends from the vibrant South Korean capital. The huge metropolis of Seoul is known for the way…
Japanese fashion brand Uniqlo celebrated this year’s London Fashion Week and the London Design Festival with an exhibition held at Somerset House. Called The Art and Science of LifeWear: New Form Follows Function, the brand aimed to…
Earlier this year GDR SVP Alex Sbardella wrote about the inherent tension between the added convenience of a cashless world and the way it potentially alienates some of the most vulnerable people in society. This week,…
Last month Andrew Getter, UK sales manager for the Swiss-based tech company Scandit, dropped into GDR’s London office. Innovation researcher Charlie Lloyd explores how the company plans to revolutionise the supermarket experience for both customers and…
GDR’s Global Client Director Rachel Wilkinson dropped into Samsung’s stylish new destination in London’s King’s Cross to find out if it delivers on its experiential retail promise. To be crystal clear, in the words of Samsung:…
GDR’s Innovation Researcher Harriet Cox stepped into high-end CBD retailer The Drug Store’s first brick-and-mortar boutique to see how it merchandises and talks about its "boundary pushing" products. Back in April Kim Khardashian threw a…
Innovation researcher Harriet Cox looks at how retailers are using in-store content creation zones to boost social media mentions, build community and extend the reach of their physical stores. Earlier this month I went to take…