Loaf, a British home furnishings retailer, began life as an e-commerce site, but broadened its offer when it opened a bricks and mortar space last year. Now it has opened another physical store, this time in…
Dyson’s first physical store opened on London’s Oxford Street earlier this month. The Dyson Demo store captures the experimental edge of the design experts behind Dyson’s electronic products, while serving as an attraction for visitors to gets…
Fresh is best. It is a mantra repeated by supermarkets to consumers time and again. Freshness speaks of provenance, nutrition and quality. It also suggests speed, with that bowl of strawberries seemingly plucked from a pastoral field…
The best brands are adapting their communication to support their target groups and speak with customers in their own language, and in ways that are genuine and feel individual to the customer. One brand doing this…
One of the questions I was asked at this year’s Adobe Summit was: “how soon do I really need to worry about the Fourth Industrial Revolution?” Speaking as a futurist always looking ahead to the potential…
“The lab approach works faster by bypassing corporate structures, escaping the tyranny of quarterly profit targets and introducing the benefits of an entrepreneurial start-up culture while, theoretically, limiting risk. What doesn’t seem to be an option…
It’s not that millennials won’t eat cereal. Brands just need to think outside of the box. According to a New York Times article, the cereal industry's annual profits have fallen by nearly $4 billion since 2000.…
Mobile payments have sparked a renewed appetite for a cashless society When a country that loves hard cash as much as Germany shows signs of moving towards a cashless society, it’s time to take notice. The…