GDR loves… Benefit Cosmetics
The best brands are adapting their communication to support their target groups and speak with customers in their own language, and in ways that are genuine and feel individual to the customer. One brand doing this…
BLOG
GDR loves… Bentley’s Inspirator app
4 May 2016 -
Customer experience
To promote its new Bentayga SUV, Bentley has launched the Inspirator app that is responsive to consumer's individual emotions. The Inspirator app builds a picture of the user's preferences in order to generate a Bentayga SUV…
The new form of crowdsourcing
20 April 2016 -
Retail trends
In an effort to add personalisation to their work, brands have turned to the masses. Crowdsourcing has taken off and allows the public to add their input on what brands should or shouldn’t do. From designing…
Topshop makes omnichannel retail on-trend in real-time
20 April 2016 -
Omnichannel retail
Burberry and Tom Ford may be bringing the runway immediately into luxury stores later this year, but Topshop has already found a way to bring it to the high street in an instant In February 2015,…
Pop-up’s (virtual) room with a view
20 April 2016 -
E-commerce
Peak Performance’s pop-ups only open at obscure times and in remote vistas Physical retail seeks footfall, whether it be a permanent flagship or a temporary installation. Outdoor brand Peak Performance stayed true to its roots, however,…