GDR meets … Robot Food
After being impressed by some of its brilliant packaging concepts, GDR invited Robot Food to design the cover of the 65th Global Innovation Report, which arrived back from the printers this morning. Hot off the press,…
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GDR visits The Extraordinarium – an experiential omnichannel pop-up from Oasis
High-street fashion brand Oasis has created an experiential pop-up in London to preview what to expect in-store for Autumn/Winter 2017. Innovation researcher Harriet Cox went along to check it out. Last month, Oasis’s The Extraordinarium pop-up…
Drinking in the innovative branding of craft beers
20 February 2017 -
brand values, Creative packaging, Retail branding, Retail innovation, Retail trends
GDR Innovation Researcher Fraser Scarlett discusses the unconventional messaging and innovative strategies adopted throughout the booming craft beer category. BrewDog is a crowdfunded craft brewery with an innovative and irreverent brand strategy. Originally hailing from the…
Can Amazon Fresh’s same-day promise compete with in-store experience?
Fresh is best. It is a mantra repeated by supermarkets to consumers time and again. Freshness speaks of provenance, nutrition and quality. It also suggests speed, with that bowl of strawberries seemingly plucked from a pastoral field…
GDR loves… Benefit Cosmetics
The best brands are adapting their communication to support their target groups and speak with customers in their own language, and in ways that are genuine and feel individual to the customer. One brand doing this…
GDR loves… Bentley’s Inspirator app
4 May 2016 -
Customer experience
To promote its new Bentayga SUV, Bentley has launched the Inspirator app that is responsive to consumer's individual emotions. The Inspirator app builds a picture of the user's preferences in order to generate a Bentayga SUV…
The new form of crowdsourcing
20 April 2016 -
Retail trends
In an effort to add personalisation to their work, brands have turned to the masses. Crowdsourcing has taken off and allows the public to add their input on what brands should or shouldn’t do. From designing…
Topshop makes omnichannel retail on-trend in real-time
20 April 2016 -
Omnichannel retail
Burberry and Tom Ford may be bringing the runway immediately into luxury stores later this year, but Topshop has already found a way to bring it to the high street in an instant In February 2015,…
Pop-up’s (virtual) room with a view
20 April 2016 -
E-commerce
Peak Performance’s pop-ups only open at obscure times and in remote vistas Physical retail seeks footfall, whether it be a permanent flagship or a temporary installation. Outdoor brand Peak Performance stayed true to its roots, however,…