To promote its new Bentayga SUV, Bentley has launched the Inspirator app that is responsive to consumer's individual emotions. The Inspirator app builds a picture of the user's preferences in order to generate a Bentayga SUV…
In an effort to add personalisation to their work, brands have turned to the masses. Crowdsourcing has taken off and allows the public to add their input on what brands should or shouldn’t do. From designing…
Burberry and Tom Ford may be bringing the runway immediately into luxury stores later this year, but Topshop has already found a way to bring it to the high street in an instant In February 2015,…
Peak Performance’s pop-ups only open at obscure times and in remote vistas Physical retail seeks footfall, whether it be a permanent flagship or a temporary installation. Outdoor brand Peak Performance stayed true to its roots, however,…