Brands building on the World Cup
With the FIFA World Cup now in full swing, GDR’s John O’Sullivan explores how brands are using the opportunity to have some fun, promote serious issues and drive sales Unless you’ve been living under a…
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Brand storytelling at Innisfree’s Seoul flagship
Korean beauty brand Innisfree’s flagship store is a green oasis in Seoul's busy Myeongdong shopping district. GDR’s Babette Schossau paid it a visit to see how the brand uses the space to communicate its ethos. Innisfree…
GDR visits … The Harrods Wine Shop
24 May 2018 -
Architecture, Customer experience, Design, Retail design, Retail innovation, Retail technology, Retail trends
GDR’s Harriet Cox visited Harrods’ newly refurbished fine wine and spirits room to find out how the London department store has enhanced the shopping experience using storytelling, sensory elements, self-discovery and responsive digital touchpoints. Luxury…
The best branded Royal Wedding campaigns
With brands going into overdrive to put their mark on the celebrations for this weekend’s Royal Wedding, we pick out the best and the most memorable campaigns, limited-edition products and activations from the US and the…
The rapid development of Blockchain
11 May 2018 -
Blockchain, brand values, Customer experience, E-commerce, Provenance, Sustainability, technology, Value chain
GDR SVP Global Innovation Alex Sbardella explores how the potential use cases for Blockchain are multiplying rapidly. Last month I went to the IoT Tech Expo 2018 in London’s Olympia, which also incorporates the Blockchain Expo…
GDR visits… Benetton Oxford Street
12 April 2018 -
Architecture, brand values, Customer experience, Retail branding, Retail design, Retail innovation, Retail technology, Retail trends, technology
Italian clothing brand United Colors of Benetton launched a vibrant, tech-enhanced new flagship in London’s Oxford Street last month. GDR’s Hannah Hunt paid it a visit to see how the brand immerses shoppers in its activist…
Half a dozen of the best Easter campaigns
Last weekend, brands in a number of sectors engaged consumers with playful Easter campaigns. Hannah Hunt explores how a variety of approaches were used to reinterpret the traditional Easter egg hunt and to inject some April…
GDR visits The FUTR Summit
Last week GDR attended The FUTR Summit in London (formerly the Millennial 20/20 Conference) to hear industry leaders give their take on future trends in retail, marketing and commerce. Surrounded by alkaline spring water cartons and Drinkfinity…
Ethical expectations can inspire innovation
Having attended the Pure London Ethical Fashion and Transparency exposition last month, GDR’s Hannah Hunt contends that being ethical is no longer a CSR box-ticking exercise, but an opportunity for brands to innovate. The Pure…
The branded hits and misses of International Women’s Day
More brands than ever seem to be adding their voices to the International Women’s Day conversations this year. GDR's John O’Sullivan runs the rule over the best and the most vilified and ponders what we can…