BLOG

Drinking in the innovative branding of craft beers

20 February 2017 - brand values, Creative packaging, Retail branding, Retail innovation, Retail trends

GDR Innovation Researcher Fraser Scarlett discusses the unconventional messaging and innovative strategies adopted throughout the booming craft beer category. BrewDog is a crowdfunded craft brewery with an innovative and irreverent brand strategy. Originally hailing from the…

0

0

Share

read more

Can Amazon Fresh’s same-day promise compete with in-store experience?

22 June 2016 - Customer experience, Retail design

Fresh is best. It is a mantra repeated by supermarkets to consumers time and again. Freshness speaks of provenance, nutrition and quality. It also suggests speed, with that bowl of strawberries seemingly plucked from a pastoral field…

0

0

Share

read more

GDR loves… Benefit Cosmetics

2 June 2016 - Customer experience, Retail branding, Retail trends

The best brands are adapting their communication to support their target groups and speak with customers in their own language, and in ways that are genuine and feel individual to the customer. One brand doing this…

0

0

Share

read more

GDR loves… Bentley’s Inspirator app

4 May 2016 - Customer experience

To promote its new Bentayga SUV, Bentley has launched the Inspirator app that is responsive to consumer's individual emotions. The Inspirator app builds a picture of the user's preferences in order to generate a Bentayga SUV…

0

0

Share

read more

The new form of crowdsourcing

20 April 2016 - Retail trends

In an effort to add personalisation to their work, brands have turned to the masses. Crowdsourcing has taken off and allows the public to add their input on what brands should or shouldn’t do. From designing…

0

0

Share

read more

Topshop makes omnichannel retail on-trend in real-time

20 April 2016 - Omnichannel retail

Burberry and Tom Ford may be bringing the runway immediately into luxury stores later this year, but Topshop has already found a way to bring it to the high street in an instant In February 2015,…

0

0

Share

read more

Pop-up’s (virtual) room with a view

20 April 2016 - E-commerce

Peak Performance’s pop-ups only open at obscure times and in remote vistas Physical retail seeks footfall, whether it be a permanent flagship or a temporary installation. Outdoor brand Peak Performance stayed true to its roots, however,…

0

0

Share

read more