Topshop’s Oxford Street flagship in London was transformed for four days last weekend to promote its partnership with Netflix around the second season of hit show Stranger Things. GDR Innovation Researchers Charlie Lloyd and Harriet Cox…
Roman Drokov CEO of autonomous mobile robot Mio visited GDR’s London HQ last week to talk to the team about the future of consumer-facing robots and why CPG brands need to pay attention “I see a…
Innovation Researcher Charlie Lloyd caught up with Trevor Cairns, chief executive of Manchester-based design agency LOVE, to find out about the studio’s newest work and to get his take on the latest developments in the world…
Apple’s September operating system update will allow the latest iPhones and Watches to read NFC tags. The brand’s ability to influence mass audience adoption means that we could soon be living in a more NFC-connected world,…
Following the opening of two stores in a week, H&M’s growing estate on London’s Regent Street is a microcosm of the Scandinavian fashion giant’s expansion worldwide. As of 31 May 2017, the group had 4,498 stores…
After being impressed by some of its brilliant packaging concepts, GDR invited Robot Food to design the cover of the 65th Global Innovation Report, which arrived back from the printers this morning. Hot off the press,…
High-street fashion brand Oasis has created an experiential pop-up in London to preview what to expect in-store for Autumn/Winter 2017. Innovation researcher Harriet Cox went along to check it out. Last month, Oasis’s The Extraordinarium pop-up…
GDR Innovation Researcher Fraser Scarlett discusses the unconventional messaging and innovative strategies adopted throughout the booming craft beer category. BrewDog is a crowdfunded craft brewery with an innovative and irreverent brand strategy. Originally hailing from the…
Fresh is best. It is a mantra repeated by supermarkets to consumers time and again. Freshness speaks of provenance, nutrition and quality. It also suggests speed, with that bowl of strawberries seemingly plucked from a pastoral field…
The best brands are adapting their communication to support their target groups and speak with customers in their own language, and in ways that are genuine and feel individual to the customer. One brand doing this…