GDR innovation researcher Babette-Scarlett Schossau explores how brands are taking advantage of the more than 7 million passengers passing through the Seoul subway every day. Public transport is a place in transit. It’s a space that…
GDR Innovation Researcher Harriet Cox visited The Body Shop’s new-look Oxford Street flagship to see how it reignites its activist past. Fondly remembered by ‘90s kids for its bursting bath pearls, rich chocolatey smelling body butter…
With the broken promises of WeWork and the constant innovation in co-working and co-living, it’s not easy for casual observers to separate the wheat from the chaff. GDR Senior Consultant Eric Coulon believes it’s time to…
Japanese fashion brand Uniqlo celebrated this year’s London Fashion Week and the London Design Festival with an exhibition held at Somerset House. Called The Art and Science of LifeWear: New Form Follows Function, the brand aimed to…
GDR CEO Kate Ancketill recounts her experience drinking non-alcoholic “Euphoric” spirit Kin with our new global client director Rachel Wilkinson at Café Clover in New York and considers what emerging products like this mean for the…
After a multiple year hiatus 7UP has brought back Fido Dido, the cartoon mascot who was synonymous with the brand in the 1990s. Fido was the star of the show at 7UP’s London pop-up last month,…
In the first article of a two-part series, GDR’s John O’Sullivan highlights the sustainably-focused brands who are turning upcycled waste into products that are useful and, in some cases, even premium. As brands and retailers search…
Sainsbury’s recently opened its Meat-Free Butchers, popping up for three days to serve East Londoners plant-based alternatives to meat and educate them about how best to prepare them. Innovation researcher Charlie Lloyd went down to take…
We’re delighted to announce that GDR has been supporting The DO School’s project to promote Purposeful Retail. The DO School is a global organisation made up of “a community of purposeful DOers, innovators, and experts” from…
GDR Innovation Researcher Charlie Lloyd assesses location-based start-up what3words to investigate its potential for retailers and hospitality brands. Four years ago, GDR published a case study about what3words, a British start-up hoping to revolutionise navigation through…