High-street fashion brand Oasis has created an experiential pop-up in London to preview what to expect in-store for Autumn/Winter 2017. Innovation researcher Harriet Cox went along to check it out. Last month, Oasis’s The Extraordinarium pop-up…
GDR Innovation Researcher Fraser Scarlett discusses the unconventional messaging and innovative strategies adopted throughout the booming craft beer category. BrewDog is a crowdfunded craft brewery with an innovative and irreverent brand strategy. Originally hailing from the…
Fresh is best. It is a mantra repeated by supermarkets to consumers time and again. Freshness speaks of provenance, nutrition and quality. It also suggests speed, with that bowl of strawberries seemingly plucked from a pastoral field…
The best brands are adapting their communication to support their target groups and speak with customers in their own language, and in ways that are genuine and feel individual to the customer. One brand doing this…
To promote its new Bentayga SUV, Bentley has launched the Inspirator app that is responsive to consumer's individual emotions. The Inspirator app builds a picture of the user's preferences in order to generate a Bentayga SUV…
In an effort to add personalisation to their work, brands have turned to the masses. Crowdsourcing has taken off and allows the public to add their input on what brands should or shouldn’t do. From designing…
Burberry and Tom Ford may be bringing the runway immediately into luxury stores later this year, but Topshop has already found a way to bring it to the high street in an instant In February 2015,…
Peak Performance’s pop-ups only open at obscure times and in remote vistas Physical retail seeks footfall, whether it be a permanent flagship or a temporary installation. Outdoor brand Peak Performance stayed true to its roots, however,…