GDR Innovation Researcher Babette-Scarlett Schossau visited rum brand Captain Morgan’s immersive Lost Lagoon experience. Here she describes her underground lake adventure where visitors go on a quest to collect ingredients for their own cocktails. Visitors to…
As the wave of hype recedes around Augmented Reality, GDR Innovation Strategist Dave Dalrymple-Pryde considers what’s left and what’s next for the technology. Nearly two years have passed since Apple released its ARkit framework for iOS…
US personal care brand Burt’s Bees has launched a three week pop-up store in London’s Covent Garden to promote its new colour cosmetics range. Innovation researchers Harriet Cox and Charlie Lloyd went down to check it…
Applying eyeliner with hands covered in fried chicken grease doesn’t sound like the ideal setting for a beauty retail experience but this is exactly the scenario cult beauty brand Benefit has engineered for its latest pop-up…
Italian fresh filled pasta brand La Famiglia Rana has launched in the UK with a pop-up grocery store in London. Framing its pre-prepared product alongside fresh ingredients, the store is as much a feast for the…
Peloton, the cult cycling-based fitness craze from the US, has arrived in London for a three-week immersive pop-up event. Innovation researchers Matilde Ricon Peres and Harriet Cox went along to Peloton House to give it a…
GDR’s John O’Sullivan explains why Nike’s divisive new campaign was neither brave, nor stupid, but in fact incredibly calculating Arguably the biggest and certainly the most divisive story in retail this week is Nike’s decision to…
GDR’s Jenny Cusack explores the recent spate of unexpected collaborations between seemingly unconnected brands Brand collaborations have been a feature of the avant-garde fashion scene since Schiaparelli partnered with Salvador Dali for a collection of…
GDR’s James Mullan visited The Macallan’s immersive New York pop-up to find out how the whisky brand is using technology to bring its US fans closer to its new Scottish distillery To coincide with the opening…
Following on from last Saturday’s Pride parade in London, we explore how global brands are celebrating the LGBTQ+ community this year In an era when it is becoming increasingly important for brands and retailers to…