With brands going into overdrive to put their mark on the celebrations for this weekend’s Royal Wedding, we pick out the best and the most memorable campaigns, limited-edition products and activations from the US and the…
GDR SVP Global Innovation Alex Sbardella explores how the potential use cases for Blockchain are multiplying rapidly. Last month I went to the IoT Tech Expo 2018 in London’s Olympia, which also incorporates the Blockchain Expo…
Italian clothing brand United Colors of Benetton launched a vibrant, tech-enhanced new flagship in London’s Oxford Street last month. GDR’s Hannah Hunt paid it a visit to see how the brand immerses shoppers in its activist…
Last weekend, brands in a number of sectors engaged consumers with playful Easter campaigns. Hannah Hunt explores how a variety of approaches were used to reinterpret the traditional Easter egg hunt and to inject some April…
Last week GDR attended The FUTR Summit in London (formerly the Millennial 20/20 Conference) to hear industry leaders give their take on future trends in retail, marketing and commerce. Surrounded by alkaline spring water cartons and Drinkfinity…
Having attended the Pure London Ethical Fashion and Transparency exposition last month, GDR’s Hannah Hunt contends that being ethical is no longer a CSR box-ticking exercise, but an opportunity for brands to innovate. The Pure…
More brands than ever seem to be adding their voices to the International Women’s Day conversations this year. GDR's John O’Sullivan runs the rule over the best and the most vilified and ponders what we can…
Last week KFC’s operations in the UK were in meltdown as teething problems with a new delivery service left most of its stores without any chicken. John O’Sullivan explores how the brand used its tone of…
At noon today, Citymapper began trialling Smart Ride, a bus-taxi hybrid that the company hopes will change the way Londoners and other city dwellers travel. We hopped on a free ride to experience Citymapper’s new concept…
GDR Innovation Researchers Chloe Rigogne and Hannah Hunt visited Cadbury’s The Glass & A Half Shop to see how the chocolate brand translated its latest TV ad into the real world. We were fascinated to…