Japanese camera brand Fujifilm recently opened what it bills as its first ever experience centre, a ‘photography playground’ spanning three floors in London’s Covent Garden. Innovation researcher Charlie Lloyd headed down to the House of Photography…
While people around the world celebrate Valentine’s Day today, we pick out the brand-led campaigns and executions that really stood out to us. Valentine’s Day is one of many dates on the increasingly packed brand calendar…
GDR CEO Kate Ancketill revealed "the secrets of persistently brilliant retail" as she returned to the NRF Big Show for the third time on Monday. GDR CEO Kate Ancketill praised the approach of Selfridges, Nike and…
With Christmas Day fast approaching GDR’s innovation research team has picked out seven of the best festive campaigns, activations and product launches from the 2019 holiday season. Bloom and Wild Christmas Tree Direct-to-consumer florist Bloom…
GDR innovation researcher Babette-Scarlett Schossau explores how brands are taking advantage of the more than 7 million passengers passing through the Seoul subway every day. Public transport is a place in transit. It’s a space that…
GDR Innovation Researcher Harriet Cox visited The Body Shop’s new-look Oxford Street flagship to see how it reignites its activist past. Fondly remembered by ‘90s kids for its bursting bath pearls, rich chocolatey smelling body butter…
With the broken promises of WeWork and the constant innovation in co-working and co-living, it’s not easy for casual observers to separate the wheat from the chaff. GDR Senior Consultant Eric Coulon believes it’s time to…
Japanese fashion brand Uniqlo celebrated this year’s London Fashion Week and the London Design Festival with an exhibition held at Somerset House. Called The Art and Science of LifeWear: New Form Follows Function, the brand aimed to…
GDR CEO Kate Ancketill recounts her experience drinking non-alcoholic “Euphoric” spirit Kin with our new global client director Rachel Wilkinson at Café Clover in New York and considers what emerging products like this mean for the…
After a multiple year hiatus 7UP has brought back Fido Dido, the cartoon mascot who was synonymous with the brand in the 1990s. Fido was the star of the show at 7UP’s London pop-up last month,…