GDR visits … Peloton House
Peloton, the cult cycling-based fitness craze from the US, has arrived in London for a three-week immersive pop-up event. Innovation researchers Matilde Ricon Peres and Harriet Cox went along to Peloton House to give it a…
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Why Nike’s controversial Colin Kaepernick campaign wasn’t a gamble
GDR’s John O’Sullivan explains why Nike’s divisive new campaign was neither brave, nor stupid, but in fact incredibly calculating Arguably the biggest and certainly the most divisive story in retail this week is Nike’s decision to…
The art of the left-field collaboration
GDR’s Jenny Cusack explores the recent spate of unexpected collaborations between seemingly unconnected brands Brand collaborations have been a feature of the avant-garde fashion scene since Schiaparelli partnered with Salvador Dali for a collection of…
GDR visits … The Macallan Distillery Experience
GDR’s James Mullan visited The Macallan’s immersive New York pop-up to find out how the whisky brand is using technology to bring its US fans closer to its new Scottish distillery To coincide with the opening…
Brands showing their Pride
Following on from last Saturday’s Pride parade in London, we explore how global brands are celebrating the LGBTQ+ community this year In an era when it is becoming increasingly important for brands and retailers to…
Sustainability that goes beyond recycling
29 June 2018 -
brand values, Campaigns, Creative packaging, Hospitality, Manufacturing, Provenance, Retail innovation, Retail technology, Sustainability
GDR’s John O’Sullivan explores the latest sustainability initiatives and contends that brands must think beyond simply helping customers to recycle. Faced with statistics that 300,000 tonnes of clothing is thrown out in the UK each…
Brands building on the World Cup
With the FIFA World Cup now in full swing, GDR’s John O’Sullivan explores how brands are using the opportunity to have some fun, promote serious issues and drive sales Unless you’ve been living under a…
Brand storytelling at Innisfree’s Seoul flagship
Korean beauty brand Innisfree’s flagship store is a green oasis in Seoul's busy Myeongdong shopping district. GDR’s Babette Schossau paid it a visit to see how the brand uses the space to communicate its ethos. Innisfree…
GDR visits … The Harrods Wine Shop
24 May 2018 -
Architecture, Customer experience, Design, Retail design, Retail innovation, Retail technology, Retail trends
GDR’s Harriet Cox visited Harrods’ newly refurbished fine wine and spirits room to find out how the London department store has enhanced the shopping experience using storytelling, sensory elements, self-discovery and responsive digital touchpoints. Luxury…
The best branded Royal Wedding campaigns
With brands going into overdrive to put their mark on the celebrations for this weekend’s Royal Wedding, we pick out the best and the most memorable campaigns, limited-edition products and activations from the US and the…