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The C-Series: How Coronavirus will change the way we shop

20 March 2020 - Customer experience, E-commerce, Fourth Industrial Revolution, Omnichannel retail, Provenance, Retail innovation, Retail technology, Retail trends, technology

In The C-Series, GDR will explore the impact Covid-19 will have on consumer behaviour; how we live, work, play and, in this first instalment, how we shop. It’s our job as business futurists to help you…

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GDR Coronavirus briefing

6 March 2020 - brand values

As the Coronavirus continues to spread around the world, GDR CEO Kate Ancketill gives her advice to brands and retailers and shares how businesses are adapting and responding to better-serve their customers and employees globally. As…

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GDR visits … Fujifilm House of Photography

18 February 2020 - Customer experience, Omnichannel retail, Retail branding, Retail design, Retail innovation, Retail trends

Japanese camera brand Fujifilm recently opened what it bills as its first ever experience centre, a ‘photography playground’ spanning three floors in London’s Covent Garden. Innovation researcher Charlie Lloyd headed down to the House of Photography…

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8 of the best Valentine’s Day campaigns

14 February 2020 - brand values, Campaigns, Customer experience

While people around the world celebrate Valentine’s Day today, we pick out the brand-led campaigns and executions that really stood out to us. Valentine’s Day is one of many dates on the increasingly packed brand calendar…

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GDR CEO Kate Ancketill at NRF 2020 Vision

15 January 2020 - brand values, Customer experience, NRF, Retail innovation, Retail technology, Retail trends

GDR CEO Kate Ancketill revealed "the secrets of persistently brilliant retail" as she returned to the NRF Big Show for the third time on Monday. GDR CEO Kate Ancketill praised the approach of Selfridges, Nike and…

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The best brand offerings of Christmas 2019

10 December 2019 - Campaigns, Creative packaging, Retail design, Retail innovation, Retail technology, Retail trends

With Christmas Day fast approaching GDR’s innovation research team has picked out seven of the best festive campaigns, activations and product launches from the 2019 holiday season.   Bloom and Wild Christmas Tree Direct-to-consumer florist Bloom…

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5 unexpected brand experiences of the Seoul subway

19 November 2019 - Campaigns, Customer experience

GDR innovation researcher Babette-Scarlett Schossau explores how brands are taking advantage of the more than 7 million passengers passing through the Seoul subway every day. Public transport is a place in transit. It’s a space that…

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Putting the activism back into The Body Shop

5 November 2019 - brand values, Customer experience, Design, Retail design

GDR Innovation Researcher Harriet Cox visited The Body Shop’s new-look Oxford Street flagship to see how it reignites its activist past. Fondly remembered by ‘90s kids for its bursting bath pearls, rich chocolatey smelling body butter…

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The future of hospitality is in the workplace (and vice versa)

5 November 2019 - Architecture, brand values, Design, Hospitality, Retail design, Sustainability

With the broken promises of WeWork and the constant innovation in co-working and co-living, it’s not easy for casual observers to separate the wheat from the chaff. GDR Senior Consultant Eric Coulon believes it’s time to…

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Experiential pop-up puts Uniqlo’s new LifeWear collection under the microscope

24 October 2019 - brand values, Campaigns, Design, Provenance, Retail branding, Retail trends, Sustainability

Japanese fashion brand Uniqlo celebrated this year’s London Fashion Week and the London Design Festival with an exhibition held at Somerset House. Called The Art and Science of LifeWear: New Form Follows Function, the brand aimed to…

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