BLOG

Investigating the potential of what3words

11 April 2019 - Customer experience, New industries, Provenance, Retail innovation, Retail technology, technology

GDR Innovation Researcher Charlie Lloyd assesses location-based start-up what3words to investigate its potential for retailers and hospitality brands. Four years ago, GDR published a case study about what3words, a British start-up hoping to revolutionise navigation through…

0

0

Share

read more

Exploring the key trends in beauty retail

3 April 2019 - Creative packaging, Customer experience, Retail branding, Retail design, Retail innovation, Retail trends, Sustainability

GDR CEO Kate Ancketill discusses personalisation, sustainability, transparency and how beauty brands are working hard to fit into the wider context of their customers’ lives Earlier this year GDR CEO Kate Ancketill spoke to Retail Focus…

0

0

Share

read more

GDR visits … Captain Morgan’s Lost Lagoon

28 March 2019 - brand values, Campaigns, Customer experience

GDR Innovation Researcher Babette-Scarlett Schossau visited rum brand Captain Morgan’s immersive Lost Lagoon experience. Here she describes her underground lake adventure where visitors go on a quest to collect ingredients for their own cocktails. Visitors to…

0

0

Share

read more

What’s next for Augmented Reality?

21 March 2019 - Campaigns, Creative packaging, Customer experience, Retail innovation, Retail technology, technology

As the wave of hype recedes around Augmented Reality, GDR Innovation Strategist Dave Dalrymple-Pryde considers what’s left and what’s next for the technology. Nearly two years have passed since Apple released its ARkit framework for iOS…

0

0

Share

read more

The buzz around natural beauty: Burt’s Bees London pop-up

22 February 2019 - brand values, Campaigns, Customer experience, Design, Retail design, Sustainability

US personal care brand Burt’s Bees has launched a three week pop-up store in London’s Covent Garden to promote its new colour cosmetics range. Innovation researchers Harriet Cox and Charlie Lloyd went down to check it…

0

0

Share

read more

Fried and tested: experiential beauty pop-ups turn to food

7 February 2019 - brand values, Campaigns, Customer experience, Retail innovation

Applying eyeliner with hands covered in fried chicken grease doesn’t sound like the ideal setting for a beauty retail experience but this is exactly the scenario cult beauty brand Benefit has engineered for its latest pop-up…

0

0

Share

read more

GDR visits … La Famiglia Rana Grocer

27 November 2018 - brand values, Campaigns, Creative packaging, Customer experience, Design, Provenance, Retail branding, Retail design

Italian fresh filled pasta brand La Famiglia Rana has launched in the UK with a pop-up grocery store in London. Framing its pre-prepared product alongside fresh ingredients, the store is as much a feast for the…

0

0

Share

read more

GDR visits … Peloton House

2 October 2018 - Campaigns, Customer experience, Retail branding

Peloton, the cult cycling-based fitness craze from the US, has arrived in London for a three-week immersive pop-up event. Innovation researchers Matilde Ricon Peres and Harriet Cox went along to Peloton House to give it a…

1

0

Share

read more

Why Nike’s controversial Colin Kaepernick campaign wasn’t a gamble

7 September 2018 - brand values, Campaigns

GDR’s John O’Sullivan explains why Nike’s divisive new campaign was neither brave, nor stupid, but in fact incredibly calculating Arguably the biggest and certainly the most divisive story in retail this week is Nike’s decision to…

0

0

Share

read more

The art of the left-field collaboration

31 August 2018 - brand values, Campaigns, Customer experience

GDR’s Jenny Cusack explores the recent spate of unexpected collaborations between seemingly unconnected brands   Brand collaborations have been a feature of the avant-garde fashion scene since Schiaparelli partnered with Salvador Dali for a collection of…

0

0

Share

read more