GDR CEO Kate Ancketill recounts her experience drinking non-alcoholic “Euphoric” spirit Kin with our new global client director Rachel Wilkinson at Café Clover in New York and considers what emerging products like this mean for the…
After a multiple year hiatus 7UP has brought back Fido Dido, the cartoon mascot who was synonymous with the brand in the 1990s. Fido was the star of the show at 7UP’s London pop-up last month,…
In the first article of a two-part series, GDR’s John O’Sullivan highlights the sustainably-focused brands who are turning upcycled waste into products that are useful and, in some cases, even premium. As brands and retailers search…
Sainsbury’s recently opened its Meat-Free Butchers, popping up for three days to serve East Londoners plant-based alternatives to meat and educate them about how best to prepare them. Innovation researcher Charlie Lloyd went down to take…
We’re delighted to announce that GDR has been supporting The DO School’s project to promote Purposeful Retail. The DO School is a global organisation made up of “a community of purposeful DOers, innovators, and experts” from…
GDR Innovation Researcher Charlie Lloyd assesses location-based start-up what3words to investigate its potential for retailers and hospitality brands. Four years ago, GDR published a case study about what3words, a British start-up hoping to revolutionise navigation through…
GDR CEO Kate Ancketill discusses personalisation, sustainability, transparency and how beauty brands are working hard to fit into the wider context of their customers’ lives Earlier this year GDR CEO Kate Ancketill spoke to Retail Focus…
GDR Innovation Researcher Babette-Scarlett Schossau visited rum brand Captain Morgan’s immersive Lost Lagoon experience. Here she describes her underground lake adventure where visitors go on a quest to collect ingredients for their own cocktails. Visitors to…
As the wave of hype recedes around Augmented Reality, GDR Innovation Strategist Dave Dalrymple-Pryde considers what’s left and what’s next for the technology. Nearly two years have passed since Apple released its ARkit framework for iOS…
US personal care brand Burt’s Bees has launched a three week pop-up store in London’s Covent Garden to promote its new colour cosmetics range. Innovation researchers Harriet Cox and Charlie Lloyd went down to check it…