GDR’s James Mullan visited The Macallan’s immersive New York pop-up to find out how the whisky brand is using technology to bring its US fans closer to its new Scottish distillery To coincide with the opening…
Following on from last Saturday’s Pride parade in London, we explore how global brands are celebrating the LGBTQ+ community this year In an era when it is becoming increasingly important for brands and retailers to…
GDR’s John O’Sullivan explores the latest sustainability initiatives and contends that brands must think beyond simply helping customers to recycle. Faced with statistics that 300,000 tonnes of clothing is thrown out in the UK each…
With the FIFA World Cup now in full swing, GDR’s John O’Sullivan explores how brands are using the opportunity to have some fun, promote serious issues and drive sales Unless you’ve been living under a…
Korean beauty brand Innisfree’s flagship store is a green oasis in Seoul's busy Myeongdong shopping district. GDR’s Babette Schossau paid it a visit to see how the brand uses the space to communicate its ethos. Innisfree…
GDR’s Harriet Cox visited Harrods’ newly refurbished fine wine and spirits room to find out how the London department store has enhanced the shopping experience using storytelling, sensory elements, self-discovery and responsive digital touchpoints. Luxury…
With brands going into overdrive to put their mark on the celebrations for this weekend’s Royal Wedding, we pick out the best and the most memorable campaigns, limited-edition products and activations from the US and the…
GDR SVP Global Innovation Alex Sbardella explores how the potential use cases for Blockchain are multiplying rapidly. Last month I went to the IoT Tech Expo 2018 in London’s Olympia, which also incorporates the Blockchain Expo…
Italian clothing brand United Colors of Benetton launched a vibrant, tech-enhanced new flagship in London’s Oxford Street last month. GDR’s Hannah Hunt paid it a visit to see how the brand immerses shoppers in its activist…
Last weekend, brands in a number of sectors engaged consumers with playful Easter campaigns. Hannah Hunt explores how a variety of approaches were used to reinterpret the traditional Easter egg hunt and to inject some April…