“Provided the product is excellent, being strict about your boundaries and not corrupting your values by feeling you have to fulfil everyone’s needs is a valid way to define yourself in any competitive market”
Felix Scarlett, Insight Director
We provide robust analysis and advice to give your teams direction. Our senior consultants’ experience combine with insights from industry experts to support future planning.
A WEALTH OF EXPERIENCE
GDR’s consultants have a range of backgrounds in retail, brands and design strategy. Insight Director Felix Scarlett has over 20 years experience in FMCG, premium drinks and consumer durables. Our New York based senior consultant Matt Lucas served as SVP US sales at Coty Beauty and in Customer Development at Samsung USA. Will Seymour joins us from Future Foundation, where he specialised in digital media.
“A COLLECTIVE, CROSS-FUNCTIONAL EFFORT”
“I’m a firm believer that sources of innovation within an organisation should come from everyone associated with the business. It’s not just the domain of the “one innovation team”. The best innovations today come from a collective, cross-functional effort”
– Matt Lucas, Senior consultant
TYPICAL QUESTIONS WE HAVE ANSWERED INCLUDE:
- In what ways can the barriers to repeat purchasing be overcome?
- What are the latest trends in omni-channel retail?
- How can our brand own the customer experience?
- Is it possible to create a culture of authentic localism in-store?
- How can brands leverage the end-to-end customer journey?
- Can our brand become more family-friendly?
CASE STUDY
David Shaw
Head of Regent Street Portfolio
“GDR provides an invaluable service, making us think out of the box with their quarterly presentations and on specific tailored projects.”
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