Kate Ancketill

Chief executive officer

Kate has been the inspirational owner of GDR Creative Intelligence since 2000. She is the driving force behind its dedication to presenting actionable concepts that can transform clients’ businesses. She speaks at conferences round the world, encouraging big retailers to be as excited about innovation as she is. Kate loves cycling, which is something of a family passion — she is related to Tour de France five-times winner Jacques Anquetil.

Marie Chamillard

Chief operating officer

With 10 years’ experience at management level in the creative and digital industries, Marie has a whip-smart business mind and is a passionate supporter of new thinking. This none-too-common combination is driving GDR Creative Intelligence into its next growth phase. The first film Marie saw in her native Paris at the age of 10 was Monty Python and the Holy Grail, which was the start of a long love affair with the UK.

Antonia Sinfield


Antonia is a Masters graduate from King's College London, with two degrees in Politics and Contemporary History. After leaving university, she moved to Germany and for three years worked in finance and consultancy in Frankfurt, Berlin and the quaint city of Mainz. She happily returned to the UK in 2016 and joined GDR's team. In her spare time, she listens to a lot of classic rock, reads fantasy novels and watches Game of Thrones. A love of music runs in the family, which she inherited from her Rock' n' Roll parents, having attended her first festival at the age of one.

Felix Scarlett

Insight director

Felix spent 15 years as a partner at brand agency Webb Scarlett de Vlam, and time as head of industrial design for Electrolux UK. Originally a product designer, his broad experience in strategy, brand development and creative direction means his insight is rooted in practical, considered opinion and crystal-clear translations of big concepts. Felix is frustrated in his desire for a sophisticated minimalist lifestyle by two rescue dogs and a large flock of chickens.

email: felix@gdruk.com

James Mullan

SVP Global Innovation

A masters graduate from the University of Sydney, James started his career as a journalist, writing for a breadth of audiences, from the FT Weekend to CAR and FourFourTwo. He then had seven years’ experience editing print and digital magazines before joining GDR in 2013, as well as several years working on bespoke video and TV projects for the likes of Triumph Motorcycles and Sky. A keen hockey and football player, James likes to play as hard as he works.

Will Seymour

Senior consultant

Will has three years’ experience monitoring emerging trends for companies all around the world. Since graduating from Cambridge University, where he studied English Literature, Will has been fascinated by the effects of today’s fast-paced change on our global consumer culture. His favourite innovations are those that spell huge shifts in the way we think, communicate, and consume. In spare moments Will can usually be found painting oversized portraits of his favourite people.

Sophie Corcut

Senior consultant

Sophie has spent five years working in Marketing and Innovation for two of Britain's most iconic retailers on both the consultancy and client side. She is passionate about uncovering meaningful consumer insights and considering how they can be creatively applied across the retail experience. In her spare time she still nurtures her dream of being the next Darcy Bussell at weekly dance classes in London.

Andrew Lowry

Senior writer

A writer and editor with more than eight years’ experience, Andrew’s work has taken him everywhere from Los Angeles to New Zealand to North Korea, and he has written for outlets as diverse as The Guardian, The Daily Telegraph, The Independent, Wired and – once – Men’s Health. He’s particularly fascinated by the coming wave of automation and the opportunities it offers, as well as the chances it will improve commuting in London. His hobbies include pretending to know about world cinema, cooking extravagantly fiery curries, and savouring Ireland’s ongoing domination of world rugby.

John O’Sullivan

Production editor

John is a trained production journalist with a wealth of experience writing for and editing print and digital publications for a range of local, regional and international brands. A graduate from the University of Warwick, John has written for some of the world’s most well-respected media titles including The Sunday Times, The Wall Street Journal and The Financial Times. Born in the US to Irish parents and with siblings living on three different continents, John has a unique global outlook and is mad about sports.

Harriet Cox

Innovation researcher

With an education in 3D design, Harriet has five years experience researching and writing for the likes of Samsung, LG and Starbucks. Keen on all things design related, she has reported on trends in industrial design, FMCG and CMF. In her spare time you can find her navigating the waterways of England's South Coast in a very small kayak in search of a nice country pub.

Lamorna Byford

Innovation researcher

After gaining a masters in the social anthropology of cognition from the LSE, Lamorna has used her constant curiosity about all things cultural and cognitive to produce insight and communicative output for international retail brands, charities and think tanks. Her fascination with culture is matched by a love of interior design, homewares and travel. When she isn't reading about innovative or beautiful things, she's trying to knit them, sew them or create them at her woodwork class.

Sophia Platts-Palmer

Innovation researcher

After gaining her degree in English Literature and History of Art at Glasgow University, Sophia went on to complete her Masters in Curatorial Practice (Contemporary Art) from the Glasgow School of Art. She relocated back to London to pursue a career in fashion trend forecasting before joining GDR, where she fuses her passion for fashion, beauty and culture with retail innovation. In her spare time she can be found creating surreal illustrations and doting on her beloved cat, Mouse.