On Wednesday GDR CEO Kate Ancketill discussed the growth of concierge delivery and “come-to-me retail” on BBC Radio Four current affairs show You and Yours.
During lockdown companies like Harpers Concierge and Toshi have been enjoying great success in the UK providing concierge-style delivery services for at-home luxury fashion shoppers. Both companies offer super quick delivery options for participating brands and allow customers to try on each item in the comfort of their own home before committing to purchase. The concierge services handle all returns and are free to customers, with brands paying them a percentage of each sale.
Further afield, Global Fashion Group brand Lamoda has been running a similar scheme with its own in-house delivery team, while Louis Vuitton has started offering at-home premium personal shopping sessions in a luxury camper. At the more mass-market end of the scale, Amazon has recently launched Prime Wardrobe, allowing customer to test out half a dozen eligible products for a week before sending back the ones they don’t want.
Toshi and Harpers Concierge both claim that their services decrease returns, while increasing both average order value and revenue. GDR CEO Kate Ancketill talked to BBC current affairs show You and Yours about their prospects for the future. Click here to listen to what she had to say.
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