GDR’s Matilde Ricon-Peres and Harriet Cox visited TechDay London late last month to find out about some of Europe’s most exciting digital start-ups.
TechDay London offers a platform for start-ups from across Europe to pitch their ideas to the tech community, so it was fascinating to go along to get a flavour of what the future holds.
From data protection services that help consumers understand what kind of data companies store about them; to childcare financing health platforms that help parents manage the cost of having a baby while promoting well-being; to digital-first banks helping remote workers get hold of their money in different currencies, there were a huge range of innovative concepts on display.
Inspired by what we saw, we’ve picked out the four start-ups that really stood out to us.
Pukket is an app that rewards consumers for their social media interactions with brands. To be awarded with branded vouchers or offers, consumers have to upload brand-related posts to their personal Instagram accounts and tag Pukket . Then, an algorithm will decide how many “pukkets” (points) the user will be given for that post based on its engagement rate, amount of comments and likes during the first 24 hours. It will also take into consideration the quality and brightness of the picture, or other aesthetic factors.
The objective is to democratise the process of brand engagement, which was reserved for influencers with high numbers of followers. By rewarding social media users, brands are not only encouraging creation of authentic content but also engaging customers at a more personal and micro-level.
Covatic is a software platform that runs in the background of existing media and brand content apps to provide curated, contextually relevant offerings based on each user’s interests and daily routine. The software uses data about each person’s smartphone usage habits to build up an understanding of how they want to engage with content. It then uses this to push dynamic content to users during key moments of their day in formats that make the most sense. For example, it might recommend a short podcast for the walk to the station, before suggesting a 30-minute video for the train journey to work.
It is interesting how Covatic achieves high levels of personalisation without asking the user to input a huge amount of personal data.
In a time where distrust towards social media and Facebook in particular is reaching an all-time high, consumers are looking for new places to share the most intimate parts of their lives. Kindaba is a communication platform targeted at families – it’s like a Slack for families. Unlike other social networks, Kindaba is proposing to create a no ads, no data selling space for families to come together. In lieu of ad revenue, Kindaba’s business model is based around a mixture of premium in-app features, selling branded products and affiliate partnership schemes with third-parties.
Because of this it promises to be a place where members can share photos they would not feel comfortable sharing elsewhere and have group chats with family members, while staying up-to-date with family affairs. The platform is currently in crowdfunding following an investment from Skyscanner founder Gareth Williams.
TechDay London also introduced us to Polipop, a start-up looking to revolutionise the world of sanitary products by creating flushable and biodegradable pads. These plant-based products contain no parabens or perfumes, making them better for users and the environment.
Currently patent-pending, the project is being supported by Imperial College London and by the European Regional Development Fund.
We are excited to see these get to market and start a biodegradable revolution in the category.