More than 30 million people in the UK, the equivalent to 59% of the country’s consumers, now use click-and-collect services. Doddle, a click-and-collect service launched in 2014, has found success by placing itself within this audience’s commute.
Doddle’s click-and-collect service lets shoppers pick up packages and try on clothes at UK train stations, including London Waterloo. By 2017, Doddle collection points will be in 300 UK train stations, as well as in shopping centres and universities.
Our Senior Consultant James Mullan visited Doddle during the first week of launch, and put it to the test.
Open seven days a week and with long opening hours, busy shoppers can choose exactly how, when and where they send and receive parcels. The service has an accompanying website and mobile app.
Doddle is available to every retailer, e-tailer, parcel carrier and shipper, creating a network of single points for the collection, return and sending of parcels. This allows consumers to combine collections and returns from multiple retailers in one trip. Some of Doddle’s collection points even have have fitting rooms, meaning that customers who order clothes from multiple retailers can compile a complete outfit, try it on and send any unsatisfactory items back, all in the same space.
“Click-and-collect originally had more benefit to the retailer. They could have a fleet of alternative collection points,” says Peter Louden, Doddle’s project director. “Now, it’s a consumer attraction and Doddle is a part of that continuum. That is one of the reasons why Doddle has a higher quality look and feel.”