The best years of your life? Designing the retail experience for seniors

GDR Senior Writer Andrew Lowry explores various approaches retailers are taking to adjust their experience for an aging population Aging isn’t what it used to be. At GDR, we’ve written before about the huge spending power of the over-55s, and how companies are finding news ways to communicate with this cohort. Precedents from Japan, which is literally the most mature market in … Continue reading The best years of your life? Designing the retail experience for seniors