In the second episode of our In Conversation With series, GDR CEO Kate Ancketill talks to SVP global head of brand, marketing and communications at LVMH-owned luxury travel group Belmond, Arnaud Champenois, who has formerly worked at Richemont, L’Oréal and Starwood Hotels.
Arnaud talks to Kate about how Belmond has pivoted this year to serve local customers in its global markets, and how the pandemic has been the catalyst for it to use livestreaming and AR filters to create meaningful content that inspires people to travel. He also discusses what travel brands can do to build trust with consumers, why the new essentials of hospitality will be nature, culture and human contact, and why it’s important for brands to support the local communities they operate in during periods of “under-tourism”.
In Conversation With
Graphic by Louis Loizou www.louisloizou.design
In Conversation With is a regular series where Kate talks to leaders and successful entrepreneurs about what brands and retail operators should be doing right now to future-proof their businesses.
If you missed the first episode with UK retail expert Bill Grimsey, you can listen to it here.