Last weekend, brands in a number of sectors engaged consumers with playful Easter campaigns. Hannah Hunt explores how a variety of approaches were used to reinterpret the traditional Easter egg hunt and to inject some April…
After online fashion giants ASOS revealed this week that augmented reality is behind its latest innovation, GDR’s John O’Sullivan explores how brands are starting to use the technology to enhance customer touchpoints and streamline backend logistics…
At noon today, Citymapper began trialling Smart Ride, a bus-taxi hybrid that the company hopes will change the way Londoners and other city dwellers travel. We hopped on a free ride to experience Citymapper’s new concept…
This article is a summary of GDR CEO Kate Ancketill’s trends keynote at the NRF Big Show 2018, and is the final part of a series in which we explored how technology is remaking the retail…
We’re thrilled to announce that GDR’s CEO Kate Ancketill will be giving the trend keynote presentation at the NRF’s BIG Show in New York for the second year in a row on Sunday. Addressing 35,000 of the world’s…
In our latest exclusive conversation with Intel, GDR’s SVP Global Innovation Alex Sbardella finds out how brands can harness the power of technology. Part 1: Back to the Future: The Evolution of Retail Part 2: Smarter…
In the second of GDR’s exclusive conversations with Intel we explore the future potential of the Internet of Things. GDR’s SVP Global Innovation Alex Sbardella gets the thoughts of Intel’s VP of Visual Retail Jose Avalos…
Roman Drokov CEO of autonomous mobile robot Mio visited GDR’s London HQ last week to talk to the team about the future of consumer-facing robots and why CPG brands need to pay attention “I see a…
Apple’s September operating system update will allow the latest iPhones and Watches to read NFC tags. The brand’s ability to influence mass audience adoption means that we could soon be living in a more NFC-connected world,…
GDR Innovation Researcher Harriet Cox visited Asics’ refurbished flagship on Regent Street to see how the sportswear brand has translated its new design approach to the British capital Japanese sportswear brand Asics has launched its…