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What we shared at the Adobe Summit

17 May 2016 - Retail trends

Last week I spoke at the Adobe Summit 2016 where I examined what the Fourth Industrial Revolution would mean for consumer-facing businesses. It’s not easy to condense the implications of a large paradigmatic shift into under…

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The new form of crowdsourcing

20 April 2016 - Retail trends

In an effort to add personalisation to their work, brands have turned to the masses. Crowdsourcing has taken off and allows the public to add their input on what brands should or shouldn’t do. From designing…

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