GDR Senior Writer Andrew Lowry explores various approaches retailers are taking to adjust their experience for an aging population Aging isn’t what it used to be. At GDR, we’ve written before about the huge spending power of the…
GDR's Clementine Prendergast on the new opportunities for companies to combine sustainability and localism, and how new technology is allowing minnows to compete with giants on this ground There’s an increasing body of evidence suggesting…
GDR Innovation Researcher Sophia Platts-Palmer takes a personal look at the social importance of sensitive decisions in the marketing of femcare products. There have been many strides taken by women in recent years: generation Y and Z…
GDR Innovation Researcher Fraser Scarlett discusses the unconventional messaging and innovative strategies adopted throughout the booming craft beer category. BrewDog is a crowdfunded craft brewery with an innovative and irreverent brand strategy. Originally hailing from the…
GDR Creative Intelligence CEO Kate Ancketill writes: I’m thrilled to be giving the trend keynote at the forthcoming National Retail Federation’s BIG Show 2017 next month in New York. With Amazon’s recent beta testing of its impressive…
Innovation Researcher Fraser Scarlett on how retailers across several sectors are showcasing their products in non-traditional store environments. Like any other fashion store, shoppers can browse and try on clothes at Reformation’s new pop-up in Covent…
After this month’s launch of Snap Inc’s Spectacles Snapbot vending machines, GDR is interested in how brands are using the vending machine as a creative point-of-purchase marketing possibility. Innovation Researcher Sophia Platts-Palmer provides a roundup of…
Should brands shy away from politics or be bold enough to take a point of view? Days before one of the most polarising presidential elections in American history, GDR’s Innovation Researcher Martin Reid explores how brands…
Global insights agency Protein shared their findings from their latest community retail report last week. They found that, while 59% of their respondents do consider themselves to be part on an online retail community, 79% of…
Since its foundation in 2013, British beauty brand Charlotte Tilbury has arguably made all of the right decisions. As well as using ‘looks’ as its signature marketing strategy, combining technology with vintage styling is becoming something…