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Future-proof your brand with NFC

1 September 2017 - brand values, Creative packaging, Customer experience, Hospitality, Internet of Things, Retail design, Retail innovation, Retail technology, technology

Apple’s September operating system update will allow the latest iPhones and Watches to read NFC tags. The brand’s ability to influence mass audience adoption means that we could soon be living in a more NFC-connected world,…

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GDR visits … Asics Regent Street

9 August 2017 - Customer experience, Design, Fashion, Omnichannel retail, Retail design, technology

GDR Innovation Researcher Harriet Cox visited Asics’ refurbished flagship on Regent Street to see how the sportswear brand has translated its new design approach to the British capital   Japanese sportswear brand Asics has launched its…

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GDR Meets Steve Collis, Strategic Director of JHP Design

5 July 2017 - Architecture, Design, Fashion, Retail design

JHP Design is one of the world's most respected retail design firms. Over decades of operation, they've created everything from interiors to branding to packaging to staff uniforms to digital ecosystems for clients as diverse as Heathrow…

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The best years of your life? Designing the retail experience for seniors

21 June 2017 - brand values, Customer experience, Retail design, Retail trends

GDR Senior Writer Andrew Lowry explores various approaches retailers are taking to adjust their experience for an aging population Aging isn’t what it used to be. At GDR, we’ve written before about the huge spending power of the…

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No more drama, period: on marketing femcare products

16 May 2017 - brand values, Creative packaging, Retail design, Retail trends

GDR Innovation Researcher Sophia Platts-Palmer takes a personal look at the social importance of sensitive decisions in the marketing of femcare products. There have been many strides taken by women in recent years: generation Y and Z…

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Clicks to bricks – the future of physical retail

24 April 2017 - Customer experience, E-commerce, Omnichannel retail, Retail design

Guest contributor and co-founder of brand experience agency Hot Pickle Rupert Pick contends that having a permanent physical footprint is not only desirable, but strategically essential for all brands. “We’re going to open a Marmite pop-up…

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Data visualisation: what can you and your customers learn?

8 March 2017 - Retail design, Retail innovation, Retail technology, technology

Recently, GDR Innovation Researcher Sophia Platts-Palmer attended a talk given by ‘data journalist’ and author David McCandless exploring the possibilities of data visualisation. Here, she explores how brands can harness the data at their fingertips. "The…

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GDR meets… Dalziel & Pow

11 January 2017 - Retail design

As one of the leading retail design agencies in the world, Dalziel & Pow are constantly producing work that sparks conversation at GDR. Its store for fast fashion retailer Missguided was one of the best-executed examples…

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Neuroscience in retail design – GDR meets Seen Displays

5 January 2017 - Customer experience, Fashion, Retail design

GDR Innovation researcher Lamorna Byford met Lucy Hackshaw, Founder and MD of SEEN DISPLAYS, to talk about her research into neuroscience in application to retail design.  London based visual design agency Seen Displays has just conducted…

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Guest Blog: Connecting Malibu rum to the internet of things with Cameron Worth of SharpEnd

3 January 2017 - Creative packaging, Retail design

GDR is pleased to host a guest post from Cameron Worth of the Internet of Things agency SharpEnd on the exciting things his company is doing in collaboration with Malibu. We’re on the cusp of a massive…

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