With Christmas Day fast approaching GDR’s innovation research team has picked out seven of the best festive campaigns, activations and product launches from the 2019 holiday season. Bloom and Wild Christmas Tree Direct-to-consumer florist Bloom…
GDR Innovation Researcher Harriet Cox visited The Body Shop’s new-look Oxford Street flagship to see how it reignites its activist past. Fondly remembered by ‘90s kids for its bursting bath pearls, rich chocolatey smelling body butter…
With the broken promises of WeWork and the constant innovation in co-working and co-living, it’s not easy for casual observers to separate the wheat from the chaff. GDR Senior Consultant Eric Coulon believes it’s time to…
GDR’s Global Client Director Rachel Wilkinson dropped into Samsung’s stylish new destination in London’s King’s Cross to find out if it delivers on its experiential retail promise. To be crystal clear, in the words of Samsung:…
Innovation researcher Harriet Cox looks at how retailers are using in-store content creation zones to boost social media mentions, build community and extend the reach of their physical stores. Earlier this month I went to take…
New York-based design agency Gala Magriñá Design designed the cover of the 71st Global Innovation Report, which is currently on its way to our clients. To celebrate that, we spoke to Gala Magriñá to find out…
With the beauty and wellness industries booming, UK high-street pharmacist Boots is getting in on the action with its recently opened 28,524 sq ft flagship concept in London’s Covent Garden. Innovation Researcher Harriet Cox went along…
GDR’s John O’Sullivan explores the experiential spaces that are constantly evolving to keep customers coming back for more. During the last six months we’ve noticed a real spike in the number of new multi-brand retail stores…
Two weeks after writing this article unpicking the future of cashless stores, GDR’s SVP Global Innovation Alex Sbardella visits Sainsbury’s new “till-free” store to interrogate the format from the customer’s and the brand’s perspective. I was…
H&M’s new homeware flagship on London’s Regent Street focusses on high style over high tech. Innovation researcher Harriet Cox went along to check it out. Coming just months after the brand opened its first dedicated Home…