GDR Senior Writer Andrew Lowry explores various approaches retailers are taking to adjust their experience for an aging population Aging isn’t what it used to be. At GDR, we’ve written before about the huge spending power of the…
GDR Innovation Researcher Sophia Platts-Palmer takes a personal look at the social importance of sensitive decisions in the marketing of femcare products. There have been many strides taken by women in recent years: generation Y and Z…
Guest contributor and co-founder of brand experience agency Hot Pickle Rupert Pick contends that having a permanent physical footprint is not only desirable, but strategically essential for all brands. “We’re going to open a Marmite pop-up…
Recently, GDR Innovation Researcher Sophia Platts-Palmer attended a talk given by ‘data journalist’ and author David McCandless exploring the possibilities of data visualisation. Here, she explores how brands can harness the data at their fingertips. "The…
As one of the leading retail design agencies in the world, Dalziel & Pow are constantly producing work that sparks conversation at GDR. Its store for fast fashion retailer Missguided was one of the best-executed examples…
GDR Innovation researcher Lamorna Byford met Lucy Hackshaw, Founder and MD of SEEN DISPLAYS, to talk about her research into neuroscience in application to retail design. London based visual design agency Seen Displays has just conducted…
GDR is pleased to host a guest post from Cameron Worth of the Internet of Things agency SharpEnd on the exciting things his company is doing in collaboration with Malibu. We’re on the cusp of a massive…
Gen Z-oriented women's clothing brand Missguided has opened a new flagship store at Westfield Stratford City London, complementing its existing online platform with a physical retail presence. Innovation Researchers Wathanga Muya and Sophia Platts-Palmer took a…
Should brands shy away from politics or be bold enough to take a point of view? Days before one of the most polarising presidential elections in American history, GDR’s Innovation Researcher Martin Reid explores how brands…
Global insights agency Protein shared their findings from their latest community retail report last week. They found that, while 59% of their respondents do consider themselves to be part on an online retail community, 79% of…