GDR Innovation Researcher Harriet Cox visited Asics’ refurbished flagship on Regent Street to see how the sportswear brand has translated its new design approach to the British capital Japanese sportswear brand Asics has launched its…
High-street fashion brand Oasis has created an experiential pop-up in London to preview what to expect in-store for Autumn/Winter 2017. Innovation researcher Harriet Cox went along to check it out. Last month, Oasis’s The Extraordinarium pop-up…
Guest contributor and co-founder of brand experience agency Hot Pickle Rupert Pick contends that having a permanent physical footprint is not only desirable, but strategically essential for all brands. “We’re going to open a Marmite pop-up…
Should brands shy away from politics or be bold enough to take a point of view? Days before one of the most polarising presidential elections in American history, GDR’s Innovation Researcher Martin Reid explores how brands…
“In order to do business anywhere, we need to have a firm grasp of what it means to be global and what it means to be local,” Tadashi Yanai, chairman, president and chief executive of Uniqlo's parent company…
“Omnichannel is already legacy thinking that represents a limited approach for designing and delivering services" - Ronald Rogowski, principal consultant at Forrester Physical versus digital. Online versus offline. Bricks versus clicks. When talking about omnichannel retail, it’s easy to treat…
Dixons Carphone opened a new flagship store on London’s Oxford Street today, showcasing a new experimental store format. As part of its three-in-one retail expansion, the store sells products from Carphone Warehouse, Currys and PC World. Innovation Researcher Lamorna Byford…
“Brands and retailers need to prioritise the role of touchpoints over channels,” says GDR’s Martin Reid Today’s retail landscape faces a big problem. Customers are acting like impatient teenagers, making difficult demands to brands and retailers. They expect retailers to…
Is eating in the new dining out? As Uber Eats comes to the UK, GDR's Lamorna Byford looks at how restaurants are evolving to stay competitive. Uber has launched its food delivery service, Uber Eats, in central…
Burberry and Tom Ford may be bringing the runway immediately into luxury stores later this year, but Topshop has already found a way to bring it to the high street in an instant In February 2015,…