Having previously visited the Everlane Fit Studio in San Francisco, GDR SVP Global Innovation James Mullan dropped into what the ethical retailer is officially calling its first store, in SoHo, New York. Here are his five…
Subscription services have grown in popularity with consumers and start-ups. The standard approach often addresses an easily defined need or niche, but is not always a profitable business model: even high profile brands, such as Birchbox,…
Roman Drokov CEO of autonomous mobile robot Mio visited GDR’s London HQ last week to talk to the team about the future of consumer-facing robots and why CPG brands need to pay attention “I see a…
GDR CEO Kate Ancketill will be inspiring the leading thinkers in global e-commerce when she speaks at Shop.org in LA next week. She will be discussing how e-commerce brands can build healthier, more trusting relationships with…
Recently we were delighted to invite Barcelona-based artificial intelligence startup Wide Eyes Technologies to our London office. Leah Converse, business development manager at the company, kindly gave us a demo of how its products can benefit…
GDR Senior Consultant Will Seymour on how Blockchain is raising the bar for transparency across all categories – and its impact on consumer expectations. Transparency is important, and it’s becoming increasingly important to back up a…
GDR is pleased to host a guest post from Cameron Worth of Internet of Things agency SharpEnd on how you can select the right IoT agency for your needs. Before asking what an Internet of Things – IoT…
High-street fashion brand Oasis has created an experiential pop-up in London to preview what to expect in-store for Autumn/Winter 2017. Innovation researcher Harriet Cox went along to check it out. Last month, Oasis’s The Extraordinarium pop-up…
Guest contributor and co-founder of brand experience agency Hot Pickle Rupert Pick contends that having a permanent physical footprint is not only desirable, but strategically essential for all brands. “We’re going to open a Marmite pop-up…
Innovation Researcher Fraser Scarlett on how retailers across several sectors are showcasing their products in non-traditional store environments. Like any other fashion store, shoppers can browse and try on clothes at Reformation’s new pop-up in Covent…