GDR is pleased to host a guest post from Cameron Worth of Internet of Things agency SharpEnd on how you can select the right IoT agency for your needs. Before asking what an Internet of Things – IoT…
High-street fashion brand Oasis has created an experiential pop-up in London to preview what to expect in-store for Autumn/Winter 2017. Innovation researcher Harriet Cox went along to check it out. Last month, Oasis’s The Extraordinarium pop-up…
Guest contributor and co-founder of brand experience agency Hot Pickle Rupert Pick contends that having a permanent physical footprint is not only desirable, but strategically essential for all brands. “We’re going to open a Marmite pop-up…
Innovation Researcher Fraser Scarlett on how retailers across several sectors are showcasing their products in non-traditional store environments. Like any other fashion store, shoppers can browse and try on clothes at Reformation’s new pop-up in Covent…
For its Autumn/Winter-16/17 collection luxury fashion brand Ted Baker has released a multi-channel marketing and shopping campaign tied to its British identity. GDR Innovation Researcher Fraser Scarlett bagged himself a free shave... Launched on the 7th…
“Our target is people who are always looking at their phones because they’re living their life on their smartphones. All these apps on their phones make their lives better but their banking app doesn’t.” - Anne…
Last month, GDR's senior consultant Will Seymour attended the Future Stores conference in London. Will had the opportunity to run a small roundtable session about apps, and discovered the concept of App 2.0 came with a number…
Leveraging the power of online chat in order to drive engagement and sales, TokyWoky is a service that embeds chat boxes in brands' websites to facilitate conversation. But instead of speaking with a brand representative or…
Peak Performance’s pop-ups only open at obscure times and in remote vistas Physical retail seeks footfall, whether it be a permanent flagship or a temporary installation. Outdoor brand Peak Performance stayed true to its roots, however,…
Mobile payments have sparked a renewed appetite for a cashless society When a country that loves hard cash as much as Germany shows signs of moving towards a cashless society, it’s time to take notice. The…