GDR reviews… Qleek
Our Innovation Researcher Martin Reid has received a long-awaited package from a promising startup in the US. Qleek - covered by GDR in our Global Innovation Report a few years ago before its fundraising campaign -…
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Does streetwear hold the key to cereal’s resurgence?
20 April 2016 -
Creative packaging
It’s not that millennials won’t eat cereal. Brands just need to think outside of the box. According to a New York Times article, the cereal industry's annual profits have fallen by nearly $4 billion since 2000.…