GDR Innovation Researcher Madison Hutts reveals the four reasons why brands can no longer hide behind half-truths and must now be fully transparent and honest with customers. I recently spent some time researching the eco-friendly…
GDR Innovation Researcher Babette-Scarlett Schossau visited rum brand Captain Morgan’s immersive Lost Lagoon experience. Here she describes her underground lake adventure where visitors go on a quest to collect ingredients for their own cocktails. Visitors to…
In the second article of our two-part supply chain and logistics series, GDR’s SVP Global Innovation Alex Sbardella reveals the opportunities that emerging innovations and logistics trends provide for retailers. As I covered in the…
Yesterday GDR CEO Kate Ancketill appeared on Evan Davies’ BBC Radio 4 show The Bottom Line to discuss personalisation and mass customisation. In this blog post she defines what makes these approaches distinct and highlights the…
US personal care brand Burt’s Bees has launched a three week pop-up store in London’s Covent Garden to promote its new colour cosmetics range. Innovation researchers Harriet Cox and Charlie Lloyd went down to check it…
As brands in multiple sectors are exploring new rental schemes this month, GDR’s John O’Sullivan looks at the retailers who are going even further and inviting customers to borrow their products for free. Right now…
Applying eyeliner with hands covered in fried chicken grease doesn’t sound like the ideal setting for a beauty retail experience but this is exactly the scenario cult beauty brand Benefit has engineered for its latest pop-up…
H&M has redesigned its three-floor store in London’s Hammersmith to look nothing like H&M. GDR’s Babette-Scarlett Schossau paid it a visit to see how the space has been transformed. H&M gave its 2,300 square metre store…
GDR innovation researcher Babette-Scarlett Schossau describes the emotional rollercoaster of visiting a store where you can walk out without paying. As a new customer to Dirty Lemon, I didn’t know what to expect when I walked…
Italian fresh filled pasta brand La Famiglia Rana has launched in the UK with a pop-up grocery store in London. Framing its pre-prepared product alongside fresh ingredients, the store is as much a feast for the…