GDR Senior Writer Andrew Lowry explores various approaches retailers are taking to adjust their experience for an aging population Aging isn’t what it used to be. At GDR, we’ve written before about the huge spending power of the…
GDR Senior Consultant Will Seymour on how Blockchain is raising the bar for transparency across all categories – and its impact on consumer expectations. Transparency is important, and it’s becoming increasingly important to back up a…
GDR's Clementine Prendergast on the new opportunities for companies to combine sustainability and localism, and how new technology is allowing minnows to compete with giants on this ground There’s an increasing body of evidence suggesting…
GDR Innovation Researcher Sophia Platts-Palmer takes a personal look at the social importance of sensitive decisions in the marketing of femcare products. There have been many strides taken by women in recent years: generation Y and Z…
GDR Innovation Researcher Fraser Scarlett discusses the unconventional messaging and innovative strategies adopted throughout the booming craft beer category. BrewDog is a crowdfunded craft brewery with an innovative and irreverent brand strategy. Originally hailing from the…
GDR Innovation Researcher Lamorna Byford on brand activism during divided times. What do the following companies have in common? Amazon, Nike, Microsoft, Trip Advisor, Expedia, Netflix, Kickstarter, Lyft, Salesforce, Google, Ford, Apple, Instacart, Slack, Y Combinator…