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GDR visits … H&M’s Hammersmith concept store

14 December 2018 - brand values, Customer experience, Design, Fashion, Omnichannel retail, Retail design, Retail innovation, Retail technology, Sustainability

H&M has redesigned its three-floor store in London’s Hammersmith to look nothing like H&M. GDR’s Babette-Scarlett Schossau paid it a visit to see how the space has been transformed. H&M gave its 2,300 square metre store…

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GDR visits … Dirty Lemon’s The Drug Store

4 December 2018 - brand values, Customer experience, Retail design, Value chain

GDR innovation researcher Babette-Scarlett Schossau describes the emotional rollercoaster of visiting a store where you can walk out without paying. As a new customer to Dirty Lemon, I didn’t know what to expect when I walked…

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GDR visits … La Famiglia Rana Grocer

27 November 2018 - brand values, Campaigns, Creative packaging, Customer experience, Design, Provenance, Retail branding, Retail design

Italian fresh filled pasta brand La Famiglia Rana has launched in the UK with a pop-up grocery store in London. Framing its pre-prepared product alongside fresh ingredients, the store is as much a feast for the…

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Why Nike’s controversial Colin Kaepernick campaign wasn’t a gamble

7 September 2018 - brand values, Campaigns

GDR’s John O’Sullivan explains why Nike’s divisive new campaign was neither brave, nor stupid, but in fact incredibly calculating Arguably the biggest and certainly the most divisive story in retail this week is Nike’s decision to…

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The art of the left-field collaboration

31 August 2018 - brand values, Campaigns, Customer experience

GDR’s Jenny Cusack explores the recent spate of unexpected collaborations between seemingly unconnected brands   Brand collaborations have been a feature of the avant-garde fashion scene since Schiaparelli partnered with Salvador Dali for a collection of…

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GDR visits…Tiffany’s at Covent Garden

20 July 2018 - brand values, Campaigns, Customer experience, Design, Retail branding, Retail design

GDR’s Charlie Lloyd paid a visit to the newly opened Tiffany’s store in London’s Covent Garden. Dubbed a ‘style studio’, the space is a more playful format than traditional Tiffany’s stores, geared towards the next generation…

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Brands showing their Pride

10 July 2018 - brand values, Campaigns, Creative packaging, Retail branding, Retail design

Following on from last Saturday’s Pride parade in London, we explore how global brands are celebrating the LGBTQ+ community this year   In an era when it is becoming increasingly important for brands and retailers to…

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Sustainability that goes beyond recycling

29 June 2018 - brand values, Campaigns, Creative packaging, Hospitality, Manufacturing, Provenance, Retail innovation, Retail technology, Sustainability

GDR’s John O’Sullivan explores the latest sustainability initiatives and contends that brands must think beyond simply helping customers to recycle.   Faced with statistics that 300,000 tonnes of clothing is thrown out in the UK each…

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Brands building on the World Cup

22 June 2018 - brand values, Campaigns

With the FIFA World Cup now in full swing, GDR’s John O’Sullivan explores how brands are using the opportunity to have some fun, promote serious issues and drive sales   Unless you’ve been living under a…

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Brand storytelling at Innisfree’s Seoul flagship

7 June 2018 - Architecture, brand values, Customer experience, Retail branding, Sustainability

Korean beauty brand Innisfree’s flagship store is a green oasis in Seoul's busy Myeongdong shopping district. GDR’s Babette Schossau paid it a visit to see how the brand uses the space to communicate its ethos. Innisfree…

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