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Supporting you during and after the Covid-19 pandemic

27 March 2020 - brand values, Campaigns, Customer experience, Omnichannel retail, Retail innovation, Retail technology, Retail trends, technology

Covid-19 has had an unprecedented effect on the way consumers live, play and shop. We are documenting accelerated trends and behaviours, which are evolving weekly. In response to this international crisis, we are utilising our knowledge…

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GDR Coronavirus briefing

6 March 2020 - brand values

As the Coronavirus continues to spread around the world, GDR CEO Kate Ancketill gives her advice to brands and retailers and shares how businesses are adapting and responding to better-serve their customers and employees globally. As…

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8 of the best Valentine’s Day campaigns

14 February 2020 - brand values, Campaigns, Customer experience

While people around the world celebrate Valentine’s Day today, we pick out the brand-led campaigns and executions that really stood out to us. Valentine’s Day is one of many dates on the increasingly packed brand calendar…

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The evolution of abstinence: from self-flagellation to positive affirmation

23 January 2020 - brand values, Campaigns, Creative packaging, Retail innovation, Retail trends

GDR Innovation researcher Charlie Lloyd explores why consumers and marketers no longer view Dry January and Veganuary as negative acts of self-flagellation but as an affirmation of positive lifestyle change. We are nearing the end of…

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5 things we learned at NRF 2020 Vision

15 January 2020 - brand values, NRF, Retail innovation, Retail technology

As the biggest names in retail converged on New York, we pick out the five things that jumped out at us at this year’s NRF 2020 Vision conference. The NRF once again held Retail’s Big Show…

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GDR CEO Kate Ancketill at NRF 2020 Vision

15 January 2020 - brand values, Customer experience, NRF, Retail innovation, Retail technology, Retail trends

GDR CEO Kate Ancketill revealed "the secrets of persistently brilliant retail" as she returned to the NRF Big Show for the third time on Monday. GDR CEO Kate Ancketill praised the approach of Selfridges, Nike and…

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Demystifying DNA testing

4 December 2019 - brand values, Customer experience, Retail innovation, Retail technology, technology

GDR’s Harriet Cox interrogates the rapidly growing trend of hyper-personalisation based on DNA testing. There’s little more personal than your DNA. In 2019 there’s been a real surge in a new form of hyper-personalisation in which…

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Putting the activism back into The Body Shop

5 November 2019 - brand values, Customer experience, Design, Retail design

GDR Innovation Researcher Harriet Cox visited The Body Shop’s new-look Oxford Street flagship to see how it reignites its activist past. Fondly remembered by ‘90s kids for its bursting bath pearls, rich chocolatey smelling body butter…

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The future of hospitality is in the workplace (and vice versa)

5 November 2019 - Architecture, brand values, Design, Hospitality, Retail design, Sustainability

With the broken promises of WeWork and the constant innovation in co-working and co-living, it’s not easy for casual observers to separate the wheat from the chaff. GDR Senior Consultant Eric Coulon believes it’s time to…

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Experiential pop-up puts Uniqlo’s new LifeWear collection under the microscope

24 October 2019 - brand values, Campaigns, Design, Provenance, Retail branding, Retail trends, Sustainability

Japanese fashion brand Uniqlo celebrated this year’s London Fashion Week and the London Design Festival with an exhibition held at Somerset House. Called The Art and Science of LifeWear: New Form Follows Function, the brand aimed to…

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