GDR’s John O’Sullivan explains why Nike’s divisive new campaign was neither brave, nor stupid, but in fact incredibly calculating Arguably the biggest and certainly the most divisive story in retail this week is Nike’s decision to…
GDR’s Jenny Cusack explores the recent spate of unexpected collaborations between seemingly unconnected brands Brand collaborations have been a feature of the avant-garde fashion scene since Schiaparelli partnered with Salvador Dali for a collection of…
GDR’s Charlie Lloyd paid a visit to the newly opened Tiffany’s store in London’s Covent Garden. Dubbed a ‘style studio’, the space is a more playful format than traditional Tiffany’s stores, geared towards the next generation…
Following on from last Saturday’s Pride parade in London, we explore how global brands are celebrating the LGBTQ+ community this year In an era when it is becoming increasingly important for brands and retailers to…
GDR’s John O’Sullivan explores the latest sustainability initiatives and contends that brands must think beyond simply helping customers to recycle. Faced with statistics that 300,000 tonnes of clothing is thrown out in the UK each…
With the FIFA World Cup now in full swing, GDR’s John O’Sullivan explores how brands are using the opportunity to have some fun, promote serious issues and drive sales Unless you’ve been living under a…
Korean beauty brand Innisfree’s flagship store is a green oasis in Seoul's busy Myeongdong shopping district. GDR’s Babette Schossau paid it a visit to see how the brand uses the space to communicate its ethos. Innisfree…
With brands going into overdrive to put their mark on the celebrations for this weekend’s Royal Wedding, we pick out the best and the most memorable campaigns, limited-edition products and activations from the US and the…
GDR SVP Global Innovation Alex Sbardella explores how the potential use cases for Blockchain are multiplying rapidly. Last month I went to the IoT Tech Expo 2018 in London’s Olympia, which also incorporates the Blockchain Expo…
GDR Innovation Researcher Charlie Lloyd explores how Walmart’s latest initiative mirrors the convergence of retail and finance in China This month, US grocery giant Walmart announced the launch of a new programme, Walmart2World. The scheme…