As brands in multiple sectors are exploring new rental schemes this month, GDR’s John O’Sullivan looks at the retailers who are going even further and inviting customers to borrow their products for free. Right now…
Applying eyeliner with hands covered in fried chicken grease doesn’t sound like the ideal setting for a beauty retail experience but this is exactly the scenario cult beauty brand Benefit has engineered for its latest pop-up…
H&M has redesigned its three-floor store in London’s Hammersmith to look nothing like H&M. GDR’s Babette-Scarlett Schossau paid it a visit to see how the space has been transformed. H&M gave its 2,300 square metre store…
GDR innovation researcher Babette-Scarlett Schossau describes the emotional rollercoaster of visiting a store where you can walk out without paying. As a new customer to Dirty Lemon, I didn’t know what to expect when I walked…
Italian fresh filled pasta brand La Famiglia Rana has launched in the UK with a pop-up grocery store in London. Framing its pre-prepared product alongside fresh ingredients, the store is as much a feast for the…
GDR’s John O’Sullivan explains why Nike’s divisive new campaign was neither brave, nor stupid, but in fact incredibly calculating Arguably the biggest and certainly the most divisive story in retail this week is Nike’s decision to…
GDR’s Jenny Cusack explores the recent spate of unexpected collaborations between seemingly unconnected brands Brand collaborations have been a feature of the avant-garde fashion scene since Schiaparelli partnered with Salvador Dali for a collection of…
GDR’s Charlie Lloyd paid a visit to the newly opened Tiffany’s store in London’s Covent Garden. Dubbed a ‘style studio’, the space is a more playful format than traditional Tiffany’s stores, geared towards the next generation…
Following on from last Saturday’s Pride parade in London, we explore how global brands are celebrating the LGBTQ+ community this year In an era when it is becoming increasingly important for brands and retailers to…
GDR’s John O’Sullivan explores the latest sustainability initiatives and contends that brands must think beyond simply helping customers to recycle. Faced with statistics that 300,000 tonnes of clothing is thrown out in the UK each…