GDR Innovation researcher Charlie Lloyd explores why consumers and marketers no longer view Dry January and Veganuary as negative acts of self-flagellation but as an affirmation of positive lifestyle change. We are nearing the end of…
As the biggest names in retail converged on New York, we pick out the five things that jumped out at us at this year’s NRF 2020 Vision conference. The NRF once again held Retail’s Big Show…
GDR CEO Kate Ancketill revealed "the secrets of persistently brilliant retail" as she returned to the NRF Big Show for the third time on Monday. GDR CEO Kate Ancketill praised the approach of Selfridges, Nike and…
GDR’s Harriet Cox interrogates the rapidly growing trend of hyper-personalisation based on DNA testing. There’s little more personal than your DNA. In 2019 there’s been a real surge in a new form of hyper-personalisation in which…
GDR Innovation Researcher Harriet Cox visited The Body Shop’s new-look Oxford Street flagship to see how it reignites its activist past. Fondly remembered by ‘90s kids for its bursting bath pearls, rich chocolatey smelling body butter…
With the broken promises of WeWork and the constant innovation in co-working and co-living, it’s not easy for casual observers to separate the wheat from the chaff. GDR Senior Consultant Eric Coulon believes it’s time to…
Japanese fashion brand Uniqlo celebrated this year’s London Fashion Week and the London Design Festival with an exhibition held at Somerset House. Called The Art and Science of LifeWear: New Form Follows Function, the brand aimed to…
For one day only, Puma opened its own East London fitness studio to offer consumers a more experiential and hands-on way to try on its new LQD CELL sneaker through short workouts matched to their mood.…
In the second part of our Circular Thinking series, GDR’s Alex Sbardella talks to Theresa Millard, the driving force behind the Kohler WasteLAB, about her own sustainability epiphany, the value of waste and why she thinks…
In the first article of a two-part series, GDR’s John O’Sullivan highlights the sustainably-focused brands who are turning upcycled waste into products that are useful and, in some cases, even premium. As brands and retailers search…