Moving beyond omnichannel

30 June 2016 - Omnichannel retail

“Brands and retailers need to prioritise the role of touchpoints over channels,” says GDR’s Martin Reid Today’s retail landscape faces a big problem. Customers are acting like impatient teenagers, making difficult demands to brands and retailers. They expect retailers to…

GDR meets… Tokywoky

22 June 2016 - E-commerce, Retail technology

Leveraging the power of online chat in order to drive engagement and sales, TokyWoky is a service that embeds chat boxes in brands' websites to facilitate conversation. But instead of speaking with a brand representative or…

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