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GDR reviews… Whirlpool’s pop-up

After visiting a zany London pop-up promoting home appliances, GDR’s Martin Reid considers how other home technology brands are showcasing their benefits.  [caption id="attachment_9508" align="alignleft" width="225"] Event agency Meredith Collective created the pop-up[/caption] As soon as fellow…

Moving beyond omnichannel

30 June 2016 - Omnichannel retail

“Brands and retailers need to prioritise the role of touchpoints over channels,” says GDR’s Martin Reid Today’s retail landscape faces a big problem. Customers are acting like impatient teenagers, making difficult demands to brands and retailers. They expect retailers to…

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