BLOG

Are we entering the age of “Come to me” retail?

10 October 2018 - Customer experience, Fourth Industrial Revolution, Hospitality, Internet of Things, Omnichannel retail, Retail innovation, Retail technology, technology

GDR’s John O’Sullivan explores the next generation of ultra-convenient retail formats that customers will be able to summon on-demand During the last five years mobile-powered brands like Uber, Deliveroo, Amazon and Domino’s have normalised the idea…

0

0

Share

read more

GDR visits … Peloton House

2 October 2018 - Campaigns, Customer experience, Retail branding

Peloton, the cult cycling-based fitness craze from the US, has arrived in London for a three-week immersive pop-up event. Innovation researchers Matilde Ricon Peres and Harriet Cox went along to Peloton House to give it a…

1

0

Share

read more

Exploring the principles of immersive design

24 September 2018 - Customer experience, Design, Retail design, Retail technology, technology

GDR’s Dave Dalrymple-Pryde extracts some core principles from immersive content pioneer Jessica Brillhart’s keynote at the London Design Festival.   Jessica Brillhart, formerly principal filmmaker for VR at Google and founder of immersive content production company…

0

0

Share

read more

How to deliver better retail experiences

20 September 2018 - Customer experience, Design, Retail design, Retail innovation

GDR’s Harriet Cox reveals what she learned from Gensler’s Retail Leader Lara Marrero at this week’s London Design Festival   "Customer expectation is at an all-time high. They have a voice and they are not afraid…

0

0

Share

read more

Retail expert Bill Grimsey joins forces with GDR Creative Intelligence

13 September 2018 - Retail innovation, Retail trends

Bill Grimsey partners with retail trends and strategy consultancy GDR Creative Intelligence to drive home his vision of how to save the British high street  We’re delighted to announce that we've joined forces with retail veteran…

0

0

Share

read more

Why Nike’s controversial Colin Kaepernick campaign wasn’t a gamble

7 September 2018 - brand values, Campaigns

GDR’s John O’Sullivan explains why Nike’s divisive new campaign was neither brave, nor stupid, but in fact incredibly calculating Arguably the biggest and certainly the most divisive story in retail this week is Nike’s decision to…

0

0

Share

read more

The art of the left-field collaboration

31 August 2018 - brand values, Campaigns, Customer experience

GDR’s Jenny Cusack explores the recent spate of unexpected collaborations between seemingly unconnected brands   Brand collaborations have been a feature of the avant-garde fashion scene since Schiaparelli partnered with Salvador Dali for a collection of…

0

0

Share

read more

Aggregated retail: the apps that are helping small retailers fight back

20 August 2018 - Omnichannel retail, Retail innovation, Retail technology

GDR’s Charlie Lloyd explores the apps that are connecting online shoppers with products in nearby stores   It isn’t easy for the biggest brands to keep up with the likes of Amazon, Walmart and ASOS in…

0

0

Share

read more

Legacy retailers lack the structural conditions for innovation

16 August 2018 - Customer experience, E-commerce, Omnichannel retail, Retail innovation, technology

After another stalwart of the British high street, House of Fraser, went into administration last week, we contend that physical retailers must be brave enough to innovate. GDR Creative Intelligence CEO Kate Ancketill believes legacy structures…

0

0

Share

read more

“There is a reason why data analysts are the new rock stars”

9 August 2018 - Customer experience, Omnichannel retail, Retail innovation

Why using data to optimise the in-store experience is key to the future of physical retail. This week GDR CEO Kate Ancketill took part in an expert panel discussion on BBC current affairs show Victoria Derbyshire…

0

0

Share

read more