GDR visits … Puma’s Endorphin Store
For one day only, Puma opened its own East London fitness studio to offer consumers a more experiential and hands-on way to try on its new LQD CELL sneaker through short workouts matched to their mood.…
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Physical stores doubling as content creation hubs
28 August 2019 -
Customer experience, E-commerce, Omnichannel retail, Retail design, Retail innovation, Retail technology, Retail trends, technology
Innovation researcher Harriet Cox looks at how retailers are using in-store content creation zones to boost social media mentions, build community and extend the reach of their physical stores. Earlier this month I went to take…
GDR’s Euphoric drinking escapade in New York
GDR CEO Kate Ancketill recounts her experience drinking non-alcoholic “Euphoric” spirit Kin with our new global client director Rachel Wilkinson at Café Clover in New York and considers what emerging products like this mean for the…
GDR meets… Gala Magriñá Design
New York-based design agency Gala Magriñá Design designed the cover of the 71st Global Innovation Report, which is currently on its way to our clients. To celebrate that, we spoke to Gala Magriñá to find out…
GDR visits … Fido Dido House by 7UP
After a multiple year hiatus 7UP has brought back Fido Dido, the cartoon mascot who was synonymous with the brand in the 1990s. Fido was the star of the show at 7UP’s London pop-up last month,…
Pigzbe: Pocket money in a cashless society
GDR Innovation Strategist Dave Dalrymple-Pryde explores connected cashless piggy bank alternative Pigzbe and considers what it says about the future of money. One of the exhibitors at the Unbound innovation festival in London last month…
Key takeaways from the Unbound innovation festival
Last week GDR’s Harriet Cox and Dave Dalrymple-Pryde visited the two-day Unbound innovation festival at London’s Old Truman Brewery. Here are their key takeaways. Unbound bills itself as the “UK's largest and most exciting innovation festival”.…
Circular Thinking: GDR meets Kohler WasteLAB’s Theresa Millard
In the second part of our Circular Thinking series, GDR’s Alex Sbardella talks to Theresa Millard, the driving force behind the Kohler WasteLAB, about her own sustainability epiphany, the value of waste and why she thinks…
Circular Thinking: The brands turning waste into something meaningful
12 July 2019 -
brand values, Campaigns, Creative packaging, Manufacturing, Provenance, Retail innovation, Retail trends, Sustainability, Value chain
In the first article of a two-part series, GDR’s John O’Sullivan highlights the sustainably-focused brands who are turning upcycled waste into products that are useful and, in some cases, even premium. As brands and retailers search…
These Boots are made for wellbeing: high-street pharmacy concept bets on beauty and wellness
3 July 2019 -
brand values, Customer experience, Design, Retail design, Retail innovation, Retail technology
With the beauty and wellness industries booming, UK high-street pharmacist Boots is getting in on the action with its recently opened 28,524 sq ft flagship concept in London’s Covent Garden. Innovation Researcher Harriet Cox went along…