GDR Innovation Researcher Harriet Cox visited Asics’ refurbished flagship on Regent Street to see how the sportswear brand has translated its new design approach to the British capital Japanese sportswear brand Asics has launched its…
While GDR has frequently discussed the growth of Artificial Intelligence in the retail and hospitality sectors in recent years, one of the most potentially significant rollouts of the technology is taking place in the public sector. Enfield…
High-street fashion brand Oasis has created an experiential pop-up in London to preview what to expect in-store for Autumn/Winter 2017. Innovation researcher Harriet Cox went along to check it out. Last month, Oasis’s The Extraordinarium pop-up…
Guest contributor and co-founder of brand experience agency Hot Pickle Rupert Pick contends that having a permanent physical footprint is not only desirable, but strategically essential for all brands. “We’re going to open a Marmite pop-up…